Still, with the retro elements and classic design, the new Carrera chronograph feels like a winner. While not oversized by modern standards, the case lacks the compact feel of the vintage original. The coloured ring linking the hour markers is a nice touch, as is the countdown scale on the outer seconds scale.īut because it is based on the standard Carrera chronograph, it has the same dimensions, which means it’s a fairly large watch and also thick at almost 14.5 mm high. Though the dial has more striking elements than the standard Carrera chronograph, the RS 2.7 feels cleaner and more purposeful. Instead of recreating a vintage model from its archives, Heuer conceptualised a new iteration of the classic for contemporary tastes, while still giving it obvious retro details like the “Carrera” engraving on the case side. The narrow bezel and angular lugs are unmistakably Heuer Carrera, but it’s not a remake. The pair of chronographs take clear inspiration from the iconic sports car and the dangerous rally race that inspired Jack Heuer and Ferry Porsche. To mark the 50th anniversary of the iconic Porsche 911 Carrera RS 2.7, TAG Heuer unveils the limited-edition Carrera x Porsche 911 RS 2.7, continuing its partnership with the luxury carmaker that started last year. Today, I would probably make a different decision.” Unless we figure out time travel before the watch drifts into retailers this month, there are going to be some bummed-out drivers on the road.Share Facebook Linkedin Twitter Weibo Mail Instagram “We made that decision a year and a half ago. “It’s probably not enough and we know that,” he said. Arnault already regretted making so few pieces. The tough news is that there are over 1,500 RS 2.7 owners, at least as many RS 2.7 fans, and only 750 RS 2.7 watches set to release (500 in blue and 250 in red). Of course, he was also interested in the watch. And few objects have more fanatical fanbases than the RS 2.7: I sat in the passenger seat of an RS 2.7 this week with a man who drove several hours (from Antwerp, Belgium to Paris) just for a chance to drive his car around all day with other collectors of that same vehicle. These Tag Heuer Carrera x Porsche RS 2.7 should experience a similar groundswell of support from owners of the car-and those who merely aspire to own one.Īrnault explained that tapping into these prebuilt fanbases is part of his strategy at Tag. Because of Nintendo’s massive fanbase, the watch sold out in minutes. One of the funkiest-on-paper partnerships in the watch industry is Tag Heuer x Super Mario, a duo that birthed a $2,150 smartwatch featuring everyone’s favorite plumber. The set includes a blue-and-white piece made out of steel, and another comes in rose gold with a red-accented dial.īut Arnault and Tag Heuer are at their best when feeding obsessives. The watches are a testament to the RS 2.7’s eternal cool: taking elements and inspiration from a car made in 1972 somehow results in totally modern-looking watches. And since Tag Heuer has been making its own Carrera watch since 1963, this new watch and old car share a name: this is the Tag Heuer Carrera x Porsche RS 2.7. Now, on the car’s 50th birthday, Tag Heuer is collaborating with Porsche on a pair of watches inspired by the RS 2.7. Owners form clubs to get together and test the limits of their 50-year-old automobiles on the open road. A lightweight RS 2.7 sold for $2,425,000 at auction this summer. In other words: this car was always going to earn a fanatical following of collectors. It was popular enough that after Porsche made the first batch of 500 cars, it tripled production to keep up with demand. The car, known as the 911 Carrera RS 2.7 (because of its 2.7-liter engine), helped establish Porsche as a killer on the racetrack. 50 years ago, Porsche debuted an über-iconic version of its 911 model in Paris.
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